I've mentioned it in the past and I'll mention it again; I was a serial text driver. And not only texting - this included reading email, checking online posts, etc. etc.
Why do it? What's so important that it can't wait? Perhaps your dog is at the vet and you're waiting for that very important call that he's made out of surgery okay. Perhaps your employer is calling or texting you with a very important errand to run. Or perhaps you didn't have a phone to begin with?
It can wait.. No matter how serious the information is on the other end of that message.
I've had Facebook friends that have passed on, and while they're not people I would consider "personal" friends, they were friends in my Facebook world. We're human - so when I read about someone on Facebook who has died because they were texting and driving - it kicks me in the gut.
AT&T has released a video I encourage everyone to watch. They have released this in conjunction with their 5th Anniversary of the "it can wait" campaign.
No Post Is Worth A Life!