GM released the following ad during the Olympics and it was absolutely fantastic! I truly never understood "900 miles between fill-ups" until I became a Chevy Volt owner. And boy am I proud of our decision to purchase one. I can't even remember the last time I put Gas in my car. Oh yeah, it was around Christmas, when I went to visit family. 2075 EV Miles and counting... Check out the ad here.
I swore I wasn't going to post any Superbowl commercials, but I have to talk about this one. As you probably already know, in the commercial you see a man driving his 2012 Chevy Silverado through an apocalyptic city. It's the end of the world, remember?
The driver continues maneuvering through the destruction as Barry Manilow's "Looks Like We Made It" plays in the background. He eventually comes across his buddies who all happen to own previous year models, when he asks, "Where's Dave?" And it's the response from this man that starts a mess of a battle between two of America's largest Automakers, "Dave didn't drive the longest-lasting, most-dependable truck on the road. Dave drove a Ford."
Well Ford wasn't going to have any of that. In fact, they tried to keep it from airing the day of the Superbowl by issuing a cease-and-desist order to NBC. But it didn't work. And now the CEO's are back and forth sending each other ridiculous letters that I found quite humorous. [source]
You know General Motors is having so much fun with this... they issued the following statement:
"We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road," said GM Global Chief Marketing Officer Joel Ewanick in a press release. "We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away."
I'm starting to think there's really nothing one can't do.
General Motors has not implemented this innovative technology into their vehicles, but I'm sure you'll be seeing it in the near future. As you will see in the video below, GM challenged Bezalel Academy graduate students from Israel to conceptualize new experiences for rear seat passengers. And this when the Windows of Opportunity Project was born.
It's actually pretty darn cool. I wish this were around when I was a kid. It sure would have kept me occupied during the 9 hour trip to grandma's house. And it would've definitely kept me and my sister from fighting in the backseat so much, LOL.
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