According to their 'About Us' page:
We like our women fat and our men geeky, we like the extremely tall and the shockingly small. No one is too abstract for our books! We are Ugly. And we are the leaders in character modelling.It seems National Geographic liked it enough to write a story about it. Check out the short video.
With a unique outlook on modelling, our philosophy is simple – “Any beauty can be airbrushed but we want our look to have true character.”
We know each and everyone of our artists by name and face, and are the first and last modelling agency to still send books to clients; each jaw-dropping, coffee-table sized book shows off all our talent and their bizarre attributes!
We hand pick all our models to make sure we have a look for every market. With over 1,000 models on our books ranging from 18-100 years old, sizes 6-30, we have the most individual, wacky and peculiar looks in the industry; from trannies to grannies, burlesque to bikers, wee folk to rock blokes! We have the rarest and most eye-catching individuals in the country.