I remember posting this ad on Facebook about a year ago, and it's titled "Come As You Are." The reason why it matters, is because it features a young guy, either in high school or college, eating in a McDonald's restaurant with his dad, who doesn't know that his son is gay. While the video doesn't say he's gay per se, it does imply it by having the boy talking to a classmate while looking at a class photo of an all boys school. At the end of the commercial, it confirms it by saying, "Come As You Are."The brand director of McDonald's in France had this to say...
"We wanted to take a look at how French society is today. We're very comfortable with the topic of homosexuality, there is obviously no problem with homosexuality in France today". While the statement sounds a bit naive in a country where same sex couples cannot legally marry nor adopt, the idea was to give a positive image of the brand: "The point was not to show someone who is troubled, especially a teenager. We know it can be difficult for some people, but we wouldn't have dared show someone who is struggling".I commend McDonald's for doing this commercial; I only wish they would have made an American version. Until then, we'll only get the ones that will make fun of who we are. Especially around Super Bowl time.
1 comment:
Maybe one day we'll see this glorious ad, or another one like it, on our American TV's too. We really need it to happen.
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