If you're a gamer, you will absolutely love this. I'm not a gamer, but I have played my fair share of Playstation and Nintendo video games over the years.
The following commercial by PS3 titled "Michael" is truly amazing. I'm only familiar with a couple of the characters they brought to life in this advertising campaign, but I'm sure others will appreciate the creative geniuses behind this ad.
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Tuesday, October 11, 2011
LONG, LIVE, PLAY
Filed Under:
ads,
advertisements,
commercials,
Game Consoles,
Games,
PS3,
Video Games,
videos
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- Blade 7184 aka Peter
1 comment:
Without a doubt, the best commercial I've seen in a very, very long time. Any gamer, even if they don't know any of these great characters from my PS3 generation, should appreciate how much work was put into this great commercial to enunciate such an amazing meaning. Sure they're not real. Sure it's just several electronic devices working together to get us sitting, staring and twit-ling our thumbs for hours on end. But what may look like a colossal waster of time to some, is really so much more once you've experienced it. What began as several dots and lights on a screen that enabled you to bounce a pixilated cube back and forth between two bars, has turned into a fantasy adventure where your thoughts and your choices, ultimately determine if you survive and succeed or perish trying. So much creativity is put into video games these days that some, almost all featured in the commercial, could rival many of Hollywood's feature films when it comes to acting, writing, imagination, story and now, even at times, the visual experience. In the next ten years what we see in games will be no different than film or tv. The technology is so close it's utterly breath taking, but whether they look great or not is only a small part of it. The ability to get attached to these characters and feel something for them, care about them, or even wish them dead is proof enough about how far these "adult toys" have come. As ridiculous as this may sound to anyone that has never picked up a controller and played a game, just think about that last time you cried when your favorite movie star in your favorite movie went through an emotional loss. You felt for them, despite the simple fact that absolutely none of it was real. Gamers have fought with these characters and watched them loss everything, be betrayed, heartbroken, defeated as well as victorious against all odds. They have become a small part of us as we lived through them for hours on end. The connection gamers feel when they play through the next level with their favorite character, brings a special meaning to anyone that's ever picked up a controller, especially when the characters, in this alternate electronic world, feel the same connection for the player himself. It's a hard feeling to describe, our love and attachment for video games and their characters, but this ad personified it perfectly. It took five months for Sony to put it together and it was well worth it. One person on YouTube even said that the guy named Michael actually died from cancer in real life and that this ad was done for him, though I haven't be able to prove that just yet. It doesn't matter though. Sony still touched many gamers' hearts with this one. It was a smart and right thing to do, and I really appreciate that they did this just for me as well as the rest of us. Thank you so much. Now enough typing. Time for bed. One day I'll experience the joy of gaming again. After debt, I will join the fight and live the adventure once more. Just wait for me guys. I'll see you all again, one day. I promise.
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