“If you can’t love yourself, how the hell you gonna love somebody else?” - RuPaul - - - - - - - - - - - “if by a "Liberal" they mean someone who looks ahead and not behind, someone who welcomes new ideas without rigid reactions, someone who cares about the welfare of the people -- their health, their housing, their schools, their jobs, their civil rights, and their civil liberties -- someone who believes we can break through the stalemate and suspicions that grip us in our policies abroad, if that is what they mean by a "Liberal," then I'm proud to say I'm a "Liberal.” - John F. Kennedy - - - - - - - - - - - - “Imagine finding someone you love more than anything in the world, who you would risk your life for but couldn’t marry. And you couldn’t have that special day the way your friends do – you know, wear the ring on your finger and have it mean the same thing as everybody else. Just put yourself in that person’s shoes. It makes me feel sick to my stomach …. When I shared a picture of my tattoo on my Twitter page and said, ‘ALL LOVE is equal,’ a lot of people mocked me – they said, ‘What happened to you? You used to be a Christian girl!’ And I said, ‘Well, if you were a true Christian, you would have your facts straight. Christianity is about love.’ The debate resulted in a lot of threats and hate mail to people who agreed and disagreed with me. At one point I had to say, ‘Dude, everyone lay off.’ Can’t people have friendly debates about sensitive topics without it turning into unnecessary threats?” - Pop star Miley Cyrus on her marriage equality tattoo - - - - - - - - - - -
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Tuesday, November 29, 2011

Gay Ads That Matter - Issue No. 008 - A Skateboarder's Love

When the commercial down below first aired, the amount of backlash from the conservative right was endless.  This went on for months, even years.  I have to hand it to MTV for standing their ground, for being big supporters of anti-discrimination.  And since then, we have watched as ABC, NBC, CBS, and yes, even FOX have been showing programming directed at gay youth, bullying, and teen suicides.

In the Following Video two serious-looking young guys in baseball caps arrive with a big tool kit, blocks of wood and some blueprints. They begin sawing, drilling and hammering.

They build a half-pipe for skateboarding and, when it's complete, give each other a macho handshake and then pull each other forward for a sensual kiss. The text then offers, "You never know."

The young audience of MTV of course respects the idea of skaters, but would not expect them to be gay. The kiss is an unexpected juxtaposition against the macho handshake, thus breaking stereotypes.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.  Check out the commercial below.

This Post Written By Blade7184 aka Unknown on 11/29/2011
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1 comment:

Ryan said...

Surprising, hot, groundbreaking and right to the point. MTV was always an early adopter, and thanks to them most networks have now followed. Now the 75th season of "The Real World just needs to die, as well as all other reality TV emulating from MTV. Downhill is being nice when describing its' current content. It may be bad now, but we'll always remember and give it credit for where it started and where it has brought us all culturally as a country.

November 30, 2011 at 11:50 PM

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