Gay Ads That Matter - Issue No. 008 - A Skateboarder's Love
When the commercial down below first aired, the amount of backlash from the conservative right was endless. This went on for months, even years. I have to hand it to MTV for standing their ground, for being big supporters of anti-discrimination. And since then, we have watched as ABC, NBC, CBS, and yes, even FOX have been showing programming directed at gay youth, bullying, and teen suicides.
In the Following Video two serious-looking young guys in baseball caps arrive with a big tool kit, blocks of wood and some blueprints. They begin sawing, drilling and hammering.
They build a half-pipe for skateboarding and, when it's complete, give each other a macho handshake and then pull each other forward for a sensual kiss. The text then offers, "You never know."
The young audience of MTV of course respects the idea of skaters, but would not expect them to be gay. The kiss is an unexpected juxtaposition against the macho handshake, thus breaking stereotypes.
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming. Check out the commercial below.
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Hope you enjoy my daily posts, and hope to hear from you soon.
- Blade 7184 aka Peter
1 comment:
Surprising, hot, groundbreaking and right to the point. MTV was always an early adopter, and thanks to them most networks have now followed. Now the 75th season of "The Real World just needs to die, as well as all other reality TV emulating from MTV. Downhill is being nice when describing its' current content. It may be bad now, but we'll always remember and give it credit for where it started and where it has brought us all culturally as a country.
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