“If you can’t love yourself, how the hell you gonna love somebody else?” - RuPaul - - - - - - - - - - - “if by a "Liberal" they mean someone who looks ahead and not behind, someone who welcomes new ideas without rigid reactions, someone who cares about the welfare of the people -- their health, their housing, their schools, their jobs, their civil rights, and their civil liberties -- someone who believes we can break through the stalemate and suspicions that grip us in our policies abroad, if that is what they mean by a "Liberal," then I'm proud to say I'm a "Liberal.” - John F. Kennedy - - - - - - - - - - - - “Imagine finding someone you love more than anything in the world, who you would risk your life for but couldn’t marry. And you couldn’t have that special day the way your friends do – you know, wear the ring on your finger and have it mean the same thing as everybody else. Just put yourself in that person’s shoes. It makes me feel sick to my stomach …. When I shared a picture of my tattoo on my Twitter page and said, ‘ALL LOVE is equal,’ a lot of people mocked me – they said, ‘What happened to you? You used to be a Christian girl!’ And I said, ‘Well, if you were a true Christian, you would have your facts straight. Christianity is about love.’ The debate resulted in a lot of threats and hate mail to people who agreed and disagreed with me. At one point I had to say, ‘Dude, everyone lay off.’ Can’t people have friendly debates about sensitive topics without it turning into unnecessary threats?” - Pop star Miley Cyrus on her marriage equality tattoo - - - - - - - - - - -
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Wednesday, May 25, 2011

Google Goes Gaga for Gaga

It premiered on Saturday Night Live on May 21st, and if you watched the season finale of Glee last night you may have noticed it during a commercial break.  The ad showcases Lady Gaga and her new song, "Edge of Glory."

When covers of her song came up on YouTube shortly after it's release on May 8th, Gaga asked her little monsters for more videos to shoot in the commercial, and in less than 10 days the ad aired.

Google Chrome refers to the ad as a short film, as it is nearly 2 minutes long. 
This film celebrates Lady Gaga's special and unmediated relationship with her fans, the Little Monsters. The making of this film is a demonstration of the power of the web in its own right. The entire project, beginning with Lady Gaga's shoot in NYC on May 8th, to shipping materials to the television networks for air, took 10 days. Within hours of the release of her new single "Edge of Glory" on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. The film was completed on May 18th in time to air during Lady Gaga's performance on the season finale of Saturday Night Live, and to also live on the web.
If you missed it, or you simply want to see it again, you can view the awe-inspiring commercial right here:

1 comment:

Ryan said...

I'm really proud of Google for putting out these wonderful commercials. First it was for Dan Savage's "It Gets Better" campaign and now it's Gaga and her little monsters. They've done an amazing job and I just love them both so much. We might just have to download it, my love.

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