When covers of her song came up on YouTube shortly after it's release on May 8th, Gaga asked her little monsters for more videos to shoot in the commercial, and in less than 10 days the ad aired.
Google Chrome refers to the ad as a short film, as it is nearly 2 minutes long.
If you missed it, or you simply want to see it again, you can view the awe-inspiring commercial right here:This film celebrates Lady Gaga's special and unmediated relationship with her fans, the Little Monsters. The making of this film is a demonstration of the power of the web in its own right. The entire project, beginning with Lady Gaga's shoot in NYC on May 8th, to shipping materials to the television networks for air, took 10 days. Within hours of the release of her new single "Edge of Glory" on May 9th, fans began uploading videos on YouTube, making the song their own by dancing to it, singing it and playing it on all kinds of instruments. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Fans responded within minutes and uploaded hundreds more videos. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. The film was completed on May 18th in time to air during Lady Gaga's performance on the season finale of Saturday Night Live, and to also live on the web.
1 comment:
I'm really proud of Google for putting out these wonderful commercials. First it was for Dan Savage's "It Gets Better" campaign and now it's Gaga and her little monsters. They've done an amazing job and I just love them both so much. We might just have to download it, my love.
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