The driver continues maneuvering through the destruction as Barry Manilow's "Looks Like We Made It" plays in the background. He eventually comes across his buddies who all happen to own previous year models, when he asks, "Where's Dave?"
And it's the response from this man that starts a mess of a battle between two of America's largest Automakers, "Dave didn't drive the longest-lasting, most-dependable truck on the road. Dave drove a Ford."Well Ford wasn't going to have any of that. In fact, they tried to keep it from airing the day of the Superbowl by issuing a cease-and-desist order to NBC. But it didn't work. And now the CEO's are back and forth sending each other ridiculous letters that I found quite humorous. [source]
You know General Motors is having so much fun with this... they issued the following statement:
"We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road," said GM Global Chief Marketing Officer Joel Ewanick in a press release. "We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away."
1 comment:
How funny. "We can wait until the world ends, and if we need to, we will apologize." Talk about believing in your product. Great commercial.
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